Katy Biddulph Striders Edge Founder

Here at The Nutritionista we aim to share with you interviews with inspiring people from within the health and fitness industry. So this is why we were thrilled to be able to talk to Katy Biddulph the founder of Striders Edge the sportswear line which is helping to make gym wear a very stylish affair! We talk to her about setting up your own business, the idea behind Striders Edge as well as a glimpse into her busy life including her daily routine and exercise regime. I hope you enjoy and are inspired by what she has to say as much as we were. Love the nutritionista x

1. Can you describe how the idea for Striders Edge first came about?

I felt women were under-served when it came to high quality credible workout kit and I really wanted to offer something different. I also truly believed a new sports woman was emerging and I could see a section of the market was under providing for women. I felt many women’s brands were quite tongue in cheek with a focus on fashion over function so women who were embarking on challenges such as marathons were having to look to more masculine brands to ensure the technicalities didn’t fail them. I wanted to create a brand that celebrated women who love fitness where the product is stylish enough to wear to lunch or on the school run but with performance at the forefront and focus of design so you can run a marathon or scale Kilimanjaro in our kit.

2. What makes Striders Edge different from other sportswear lines available?

I had a strong vision to bring women a credible combination of all the qualities that are essential to high-quality active-wear: luxury fabrics that feel good on the skin and deliver technical qualities to keep the skin healthy, dry and protected.  An unbeatable fit, achieved through clever design functions and engineering and finally a flattering, body enhancing fit with a nod to seasonal trends – with this combination nothing in compromised.

3. Where did the name Striders Edge come from?

I feel the name Striders Edge really sums up our woman, its gritty, credible and has authority. Striders Edge is named after Striding Edge – the great knife edge ridge that flanks with Helvellyn in the Lake District, British, stunning and fierce – the name stuck and so far everyone has really bought into our ethos.

4. What’s a typical day in the life of Katy Biddulph?

I’ve learned to expect the unexpected and to embrace it without feeling overwhelmed. Each day is very varied; I can be sat discussing the new collection with the Buyer at Harrods one moment, working in factories developing collections the next, talking to customers, meeting with shareholders, planning photo-shoots, designing the ranges – my role is extremely varied and very busy!

5. Do you have a particular exercise routine?

The business is incredibly busy but I take time to run regularly; it helps me clear my mind and focus for the day ahead.
I’ve also recently joined Sleek Technique, taking part in online ballet inspired workouts – these give you long lean toned limbs and help stretch away any stress and perfect for busy lives as you can log in when suits you.

6. Do you have any advice for young business women like yourself on setting up their own business?

Be brave, bold and fearless, be prepared to work very hard – it takes a herculean effort to build a brand from nothing but the sense of achievement is worth it. Always be open to new ideas, new people and new things. The brands that evolve and adapt are the ones that last.

For more information on Striders Edge follow them on Twitter or Facebook x

Striders Edge

Striders Edge

Striders Edge

Striders Edge